AI Insights · Timothy · April 2024
Australia's Top Film & Television Apps Shine in Q1 2024
A look at the performance of Australia's leading Film & Television apps in the first quarter of 2024 reveals strong user engagement. Sensor Tower provides insights into downloads, revenue, and active users for a comprehensive market overview.
In the first quarter of 2024, the Film & Television category in Australia saw significant interaction on the unified platform, as reported by Sensor Tower. Here's how the top contenders performed.
Disney+ experienced a fluctuating trend, with downloads peaking at 46K in mid-March and weekly active users reaching a high of 1.6M at the start of January. Revenue, however, showed a declining trend from 1.2M USD in early January to around 1.07M USD by the end of March.
Paramount+ maintained a steady revenue stream, starting the quarter with 270K USD and closing at approximately 254K USD. Downloads saw a decline from 63K to 22K, and weekly active users mirrored this trend, dropping from 203K to 137K.
For Binge, revenue oscillated, reaching its peak at 322K USD in late February. Downloads dipped from 21K to almost 16K, while weekly active users ended the quarter slightly lower at 192K compared to the starting 215K.
Crunchyroll showed a consistent revenue trend, with a high of 206K USD in late February. Downloads declined from 10K to 8K, but weekly active users saw a slight increase to 152K by the end of March.
Amazon Prime Video displayed a robust revenue trend, peaking at 214K USD in late February. Downloads started at 49K and rose to 36K, while weekly active users saw a peak of 453K in late January.
For more in-depth analysis and insights into the Film & Television app market, Sensor Tower's platform offers detailed reports and data.
